Terms and Conditions

Digital Billboard Advertising Terms & Conditions

Billboard845.com Digital Billboard Advertising Terms & Conditions

1. Late Artwork Submission
The Advertiser must provide or approve all artwork and digital creative materials no later than ten (10) days prior to the initial Service Start Date. If the Advertiser fails to furnish or approve creative by this deadline, billing will commence as of the initial Service Start Date regardless of whether creative has been displayed.

2. Copyright & Trademark Warranty
Advertiser represents and warrants that all submitted creative content (including images, text, logos, or branding elements) does not infringe on any existing copyright, trademark, or other proprietary rights. Advertiser agrees to indemnify and hold Billboard845.com (Hudson Valley Digital Marketing LLC) harmless from all claims, liabilities, damages, and expenses—including attorney’s fees—arising from the content, subject matter, or use of any advertisement displayed.

3. Payment Terms
Billboard845.com (Hudson Valley Digital Marketing LLC) requires that campaigns of three (3) months or less be invoiced in full and paid in advance prior to the campaign start date, unless the Advertiser has submitted and received written approval of a credit application. For campaigns longer than three months, Billboard845.com may invoice the Advertiser at regular intervals (subject to credit approval). All invoices must be paid within thirty (30) days of the invoice date unless otherwise agreed in writing. Late payments may incur a service charge of 1.5% per month on the outstanding balance and will be considered a breach of this agreement. The Advertiser is responsible for all costs associated with collections, including reasonable attorney fees. Payments will be applied to the oldest outstanding invoice unless otherwise designated by the Advertiser.

4. Service Interruptions
In the event Billboard845.com is unable to deliver digital advertising services due to circumstances beyond its control—including but not limited to power outages, system failures, acts of God, labor disruptions, or emergency broadcasts (e.g., AMBER Alerts)—Advertiser shall be entitled to a pro-rated credit for the period of service interruption, based on the average guaranteed impression delivery (see Section 13). Billboard845.com may, at its sole discretion, fulfill the owed service by providing extended run time or comparable placement on a substitute digital billboard.

5. Entire Agreement
These Terms & Conditions, together with any insertion order or service agreement, constitute the full and final agreement between the Advertiser and Billboard845.com. No verbal agreements or outside terms will be binding unless agreed to in writing. Any waiver of these terms shall not be construed as a waiver of future breaches.

6. Content Approval
Billboard845.com reserves the right to approve or reject any advertisement prior to or after initial display. Creative must meet community standards and must not be offensive, deceptive, misleading, or illegal. Billboard845.com reserves the right to immediately remove any content deemed inappropriate and may cancel the advertising agreement without refund if the content violates these standards.

7. Cancellation Policy
All contracts are non-cancellable by the Advertiser without the prior written consent of Billboard845.com. Any breach of contract terms by the Advertiser may result in immediate cancellation of the advertising campaign by Billboard845.com, with all fees still payable.

8. Digital Asset Retention
Digital creatives provided by the Advertiser may be stored upon request. However, Billboard845.com is not obligated to retain any files beyond the display period. Storage fees may apply for extended digital asset retention.

9. Display Lead Time
For new digital campaigns, please allow up to five (5) business days from the Service Start Date for initial deployment. All digital creative must meet Billboard845.com’s technical specifications and file format requirements.

10. Advertiser-Supplied Creative
The Advertiser is solely responsible for supplying final, display-ready digital creative assets that conform to Billboard845.com’s specifications. If assets are not received on time or do not meet required standards, the Advertiser remains responsible for payment during the contracted display period.

11. Billboard Enhancements (Digital Only)
Digital bulletins may support certain enhancements (e.g., animations, transitions, countdowns), subject to technical feasibility and platform limitations. All creative content, including enhancements, must comply with New York State laws and regulations governing outdoor advertising. Enhancements must be pre-approved by Billboard845.com and may incur additional charges. Billboard845.com reserves the right to reject or remove any content that does not meet applicable state or municipal compliance standards.

12. Subletting/Assignment
The Advertiser shall not sublet, resell, assign, or transfer any advertising space or time without the prior written consent of Billboard845.com.

13. Digital Display Provisions
Billboard845.com strives to deliver 100% of the contracted display time; however, due to operational disruptions or emergency service interruptions, the minimum guaranteed display rate is 92.5% of scheduled impressions. If average display delivery over the term falls below this threshold, the Advertiser will be eligible for a pro-rated credit or equivalent replacement time/space. Impression data is measured across the full duration of the campaign term. No credit will be issued if delivery meets or exceeds the 92.5% guarantee.